When it comes to purpose-driven storytelling, documentaries are thought to be the gold standard. Public service announcements — a relatively close second. There's no better way to get at the heart of an issue than with an immediate and compelling public call-to-action.
If you’re curious about crafting a social impact message with purpose, I’m taking you behind-the-scenes of my recently directed short to talk about how the story concept came together, and explain some of the plot points behind the “There’s No Fun in Fentanyl” PSA.
